Reinventing McDonald’s ordering experience into a 
multi-billion dollar sales channel.


Delivering the world’s most downloaded food and beverage app.

Elevating consumer journeys 
from siloed interactions to omnichannel experiences.

Introducing state of the art 
e-commerce functionality to mobile platforms worldwide.

The Partnership

With over 50m active loyalty members, McDonald’s is one of the world’s most loved brands. But a disconnected ordering service created barriers to sales and inefficiencies in marketing spend.

In close collaboration with McDonald’s, we architected a new service experience that delivers sustainable impact, drives efficiencies and 
increases revenue.

We turned to rich user insights, business strategy and design leadership to create a scalable, global experience foundation that serves both leading and emerging markets–empowering each to meet the unique needs of their customers while maintaining consistent brand standards.

Our digital and e-commerce strategies target consumer preferences along a seamless end-to-end experience. The outcome is a reinvented global mobile app, website and self-service kiosks, across restaurants worldwide. The industry-leading, omnichannel experience doesn’t serve segments but is accessible to every consumer on the planet.

The Work

McDonald’s design DNA

‘Feel good’ led design 
and interaction to inspire 

Omni-channel approach

From siloed interactions to 
a frictionless, end-to-end experience.

Serving customers, where they are

Full integration of e-commerce across digital channels.

Centralized design system

Creating frictionless adoption and uniformity across global markets.

Future-proofed foundation

A scalable platform that adapts 
to the needs of every market 
and consumer.

The Results
#1 globally
Most downloaded Food and Beverage app on the planet.

Globally, since 2022.

50M daily users
Active, on the app.

20% increase
Conversion following .com redesign.

40% of sales
Attributed to digital alone, in 2023 (Q1).

Ready to make your Huge Move?

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