Chidi Achara

Global Chief Product Officer

Chidi is passionate about leveraging the power of strategy, design and technology to grow brands and improve people’s lives.

Prior to Huge, Chidi served as President of Brain AI, a venture-backed company on a mission to democratize AI and enable anyone to build AI products. Previously, Chidi was Chief Brand Officer at Stash, the fintech pioneer empowering millions of everyday Americans to invest and build wealth. Chidi also advises multiple startups building groundbreaking AI technologies.

Chidi began his career in the UK at renowned agencies Grey and BBH before moving to Nike, where he helped reimagine the Cole Haan brand and launch the most successful product in the company's history.

He also served as Chief Creative Officer at Simon, leading all aspects of brand marketing and digital experiences for the world’s largest retail group, as well as partnering with world-class brands such as Apple, Coach, Neiman Marcus and others to create exceptional physical and digital retail experiences.

For the past 3 years, Chidi has also sat on the board of charity:water;  a tech-enabled non-profit that has raised and deployed over $750M to supply clean water to communities around the world.

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