A conversation with Chidi Achara for Opticon 2025.
Last September, during Opticon 2025, Huge's Chief Product Officer Chidi Achara sat down with Optimizely's Chief Product Officer, Rupali Jain, for a fireside chat entitled "Designing Desire: How Intelligent Experiences Win Hearts."
In it, both CPOs dug into what can make someone say, “This brand just gets me”?
In a world flooded with digital noise, only the experiences that truly see us stand out. This session explores how brands can create intelligent, emotionally resonant experiences by understanding individual intent, behavior, and desire. We'll unpack the creative, technological, and strategic shifts needed to deliver personalization at scale, and why that’s key to making people fall in love with your brand.
Watch the session below.
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