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  • Android.

A brand refresh for the world’s most popular operating system.

Details.

Huge and Google, in close partnership, evolved the Android brand to make it more modern, globally inclusive, and accessible. Our work spanned the entire brand experience: from brand architecture and strategy, to a robust identity system with comprehensive guidelines and partner assets, to a fully reimagined mobile-first digital experience on Android.com.

  • Android.

A brand refresh for the world’s most popular operating system.

Details.

Huge and Google, in close partnership, evolved the Android brand to make it more modern, globally inclusive, and accessible. Our work spanned the entire brand experience: from brand architecture and strategy, to a robust identity system with comprehensive guidelines and partner assets, to a fully reimagined mobile-first digital experience on Android.com.

  • Android.

A brand refresh for the world’s most popular operating system.

Details.

Huge and Google, in close partnership, evolved the Android brand to make it more modern, globally inclusive, and accessible. Our work spanned the entire brand experience: from brand architecture and strategy, to a robust identity system with comprehensive guidelines and partner assets, to a fully reimagined mobile-first digital experience on Android.com.

  • Android.

A brand refresh for the world’s most popular operating system.

Details.

Huge and Google, in close partnership, evolved the Android brand to make it more modern, globally inclusive, and accessible. Our work spanned the entire brand experience: from brand architecture and strategy, to a robust identity system with comprehensive guidelines and partner assets, to a fully reimagined mobile-first digital experience on Android.com.

New decade, same beloved spirit.
The goal:Update the brand’s identity to be even more inclusive and accessible while retaining the brand’s unique DNA.
World’s smartphones:80%
Designed for everyone.A new black wordmark and accessible color palette, opening up a whole new world of possibilities for a truly global brand.
WCAG Level:AA+
Active devices.2.5B
Brand identity meets design thinking.By using the new visual system to redesign Android.com, we were able to iterate and ensure the system guidelines were truly designed for mobile and digital experiences.
Related.

A pop of color and more: updates to Android’s brand.

The Keyword

Inside Google’s massive Android rebrand.

Android Authority

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