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Rebranding the global leader in the HR industry.

Details.

To keep up in a sea of start-ups and new HR technology, Randstad partnered with Huge to create an ambitious global rebrand. The rebranding represented their commitment to forward-thinking technology without leaving behind the human relationships that made Randstad a success. Together, we repositioned Randstad as “a trusted human partner in a technology-driven world” and introduced “Human Forward".

  • Randstad.

Rebranding the global leader in the HR industry.

Details.

To keep up in a sea of start-ups and new HR technology, Randstad partnered with Huge to create an ambitious global rebrand. The rebranding represented their commitment to forward-thinking technology without leaving behind the human relationships that made Randstad a success. Together, we repositioned Randstad as “a trusted human partner in a technology-driven world” and introduced “Human Forward".

  • Randstad.

Rebranding the global leader in the HR industry.

Details.

To keep up in a sea of start-ups and new HR technology, Randstad partnered with Huge to create an ambitious global rebrand. The rebranding represented their commitment to forward-thinking technology without leaving behind the human relationships that made Randstad a success. Together, we repositioned Randstad as “a trusted human partner in a technology-driven world” and introduced “Human Forward".

  • Randstad.

Rebranding the global leader in the HR industry.

Details.

To keep up in a sea of start-ups and new HR technology, Randstad partnered with Huge to create an ambitious global rebrand. The rebranding represented their commitment to forward-thinking technology without leaving behind the human relationships that made Randstad a success. Together, we repositioned Randstad as “a trusted human partner in a technology-driven world” and introduced “Human Forward".

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Creating a brand with global appeal.
Countries launched:39
Human Forward.The "Human Forward" identity system is rooted in Bauhaus design. While completely new and modern, it still feels uniquely Randstad.
“This is not a campaign. This will accompany us for the next 10 years.”- Jacques van den Broek, Chairman Executive Board, Randstad
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