Wild

A subscription-first cosmetic brand that wants to change the world, one armpit at a time.

The partnership.

Shopify Plus and Recharge were the backbone of this upgrade from an antiquated monolithic stack to headless powerhouse, supporting this young, high-growth brand.

With a complex product offering, a Recharge powered product builder was the logical approach to guide the user. Breaking down the purchase flow into smaller more-manageable chunks, with useful information along the way. What’s more: it had to work like a dream on mobile with such large numbers of customers coming from social channels.

Nothing is left to chance. As experts in eCommerce we think we know what we’re doing, but a big part of our decision making is through testing (and learning) and CRO. Whether that’s optimizing the minutiae to make small gains, user testing or doing larger A/B tests on features.