As Managing Director, Business Strategy, at Huge, Arif partners closely with transformation-seeking clients to develop, guide, and implement digital business and marketing strategies from start to finish. He develops robust strategies rooted in the intersection of user behaviors and business drivers, delivering a wide range of services from new product development to broad integrated brand and marketing campaigns.
Since joining Huge, Arif has led several key accounts including: Morgan Stanley, Verizon, Vanguard, GE, and Pure Insurance across a broad range of initiatives.
Prior to Huge, Arif spent time as a consultant of product innovation and strategy and was VP of strategy and business development at Fiserv. He spent 12 years at JPMorgan Chase as the head of its innovation and strategy team with purview over M&A and new digital product innovation.
Arif holds a BA in Economics and Political Science from Rutgers.