Leveraging our heritage as a design firm, Huge's approach to service design is grounded firmly in the user: what are the user's needs, and how can services be constructed to effortlessly solve their problems. Huge's multidisciplinary teams take an all-encompassing approach to service design, looking beyond the narrow definition of service. We use research to formulate a clear definition of the entire user journey related to the problem, and systematically create effortless interaction between user and brand at every stage of the relationship. Communications design, experience design, product design, and physical design are all utilized to create frictionless, simple solutions, systematically removing all pain points.
To bring the new service to market or evolve an existing service, we then define the people, process, technology and organizational structure required to deliver the experience. In partnership with Huge's business consulting, marketing and technology teams, we help operationalize the new solutions, with the goal of evolving the organization to support the new way of delivering a stellar experience to customers.